SEO | Website Marketing | Influencer Marketing

SEO Truths In 2017 And Beyond

A lot has changed in the world of SEO since its beginnings. What hasn’t changed, however, is that many of its most fundamental concepts remain the same. By sticking to these basic SEO truths, you’ll reap the rewards for years to come.

The basics matter.

On-site optimization, a process that’s still absolutely vital for getting found in search engines, has unfortunately taken a backseat to the shiny things of present-day marketing. Influencer marketing and new paid media technologies have borrowed (and, in some cases, stolen altogether) precious resources from in-house marketing teams due to the speed, scalability and impact of these programs.

READ MORE >>

SEO - Internet Marketing | Customer Acquisition

SEO Simplified: 3 Main Factors In Getting The Right Customers To Your Site

Online sales already account for more than 8 percent of total retail sales, and eMarketer predicts that North America “will see consistent double-digit growth through 2020.” By then, online sales are expected to exceed $4 trillion worldwide.

But the biggest question is: how will customers find your products on the ever-changing and extremely crowded world wide web? The name of the game is search engine optimization but it has to be done right and in compliance with Google’s webmaster guidelines. SEO is all about coming out at the top of search results relevant to what customers are looking for.

There are 200+ factors involved in Google's core algorithms, and majority of these factors fall into the following three areas: technical website structure, on-page SEO and off-page SEO. In order to rank well in a Google search, you need to not only pay attention to what these factors are, but maintain your site anytime Google releases an update or you make changes to your website. This isn’t an easy task, but if you build it into your day to day website maintenance routine, you can stay relevant while maximizing exposure and sales.

READ MORE >>

SEO | Small Business Marketing | Modern Imprint

Many Small Businesses Lack SEO Knowledge

Most small business owners have come across the term search engine optimization (SEO). Many of them know it is critical to their business online. But prod them a bit more and it becomes clear many don’t know what it really means.

According to a new survey by Memphis, Tennessee-based marketing agency HigherVisibility, 20 percent of small businesses still don’t have a website. What’s more, 54 percent of the surveyed respondents said they don’t have a budget for SEO.

READ MORE >>

Facebook Live 360 Video | Social Media Marketing

Now Facebook Live 360 has rolled out to all Facebook users and can be broadcast from Facebook profiles, as well as from business pages.

Worried your viewers may miss something important as they explore your video? You can use the Facebook Guide tool to edit your Live 360 footage after your broadcast. Guide lets you call attention to specific points of interest in your 360 video so viewers are directed to key portions of your content that may be out of view as they pan around.

Like other live videos, you’ll get to see comments and reactions, and you can download your videos for later broadcasts. You can even boost your Live 360 video (for fees of up to $10,000 per day) to further increase engagement.

READ MORE >>

SEO | Keywords, Topics, Blogging | Internet Marketing

Keywords Or Topics: When It Comes To SEO, Which Is Best For Blogging?

If you've been in the SEO world for any amount of time, you've probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should stop wasting time with keywords.

SEO gurus have been saying things that contradict each other over and over again. So, who's right?

The answer is, as it usually goes in these types of arguments, no one. But also no one is completely wrong. If you ask any of the people who defend either side of the argument, they will most likely tell you that they have results to prove their claims. The problem is the tendency to confuse causation with correlation when it comes to search engine ranking. So what should you do if you want your blog to rank well in the search engines in 2017?

READ MORE >>