Saturday, June 23, 2018
Marketing Strategies | Big Data
Why Marketing Strategies Need to Use Big Data
Every data scientists and marketer will acknowledge that their industry is increasingly volatile. An influx of new trends, mixed with previously unseen customer behaviour (both actions and reactions), is the reason why every company should focus on forging a better and more efficient plan.
Using big data as a starting point of one’s strategy will allow having a better view of existing options. By compiling data about ones modus operandi, as well as customer reactions, it becomes evident what works and what does not.
Knowing what doesn’t function will make every planning period much easier, as the probability of error decreases.
SEO: AI, Artificial Intelligence, Automation
Supercharging your SEO with AI: Insights, automation and personalization
Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I would share some of the insights with Search Engine Land readers.
Google made global headlines with the demonstration of its new Duplex at this year’s I/O developers conference. This artificial intelligence (AI) system can “converse” in natural language with people to schedule an appointment at a hair salon or book a table at a restaurant, for example.
To pass the Turing Test, AI must behave in a manner indistinguishable from that of a human. To many, Google Duplex has proven that it can pass this test, but in truth, we are only seeing the beginnings of its future potential.
Content Marketing | SEO Strategy
Why Content Marketing Is a Fool-Proof SEO Strategy Today
The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor.
In fact, SEO now requires human touch, as well as more financial and creative resources than ever before.
Fortunately, SEO experts can take advantage of many different tools that are created precisely with these new requirements in mind. One of them is a content marketing platform called marketin9 that helps marketers publish sponsored articles on websites.
SEO Strategy - SEO Tips | Optimize For Google
Best Ways To Improve Your SEO And Why You Need To Do It
In today’s hyperconnected world and highly competitive business environment, it’s crucial for a business to be able to reach its target audience online with its core message, products and services or latest promotions.
This is where search engine optimization comes (SEO) in. If done right, and in combination with other marketing and technical strategies, SEO can help your business get good rankings and land on the front page of Google search. And with the front page of Google receiving 95% of all web traffic, while other pages receive 5% or even less, you really need your organization to rank as high as possible.
Saturday, June 2, 2018
Digital Marketing Tips For Small Businesses
4 Ways Your Small Business Can Thrive Using Digital Marketing
These four tips will help you lay the groundwork for an effective digital marketing strategy.
According to the latest census figures, there are more than 27.9 million small businesses operating nationwide. which provides nearly half of the private-sector employment. The census data also showed that small firms accounted for 64 percent of net new job creation between 1993 and 2011. It’s clear from these numbers that small businesses are the engine powering the American economy.
Today digital marketing acts as leveling force for small businesses around the world. When executed well, the right campaign can put even the tiniest business in front of the right buyers at exactly the right time. Now small businesses can compete directly with large firms, so long as they offer a quality product at a fair price.
How do small business owners lay the groundwork for an effective digital marketing strategy?
Start with the digital marketing basics
The DIY instinct is at the core of most small business owners, and when it comes to digital marketing, many of the basics can be handled in-house. With that in mind, here are the first four things you should do to get your digital marketing operation off the ground.
READ MORE >>
These four tips will help you lay the groundwork for an effective digital marketing strategy.
According to the latest census figures, there are more than 27.9 million small businesses operating nationwide. which provides nearly half of the private-sector employment. The census data also showed that small firms accounted for 64 percent of net new job creation between 1993 and 2011. It’s clear from these numbers that small businesses are the engine powering the American economy.
Today digital marketing acts as leveling force for small businesses around the world. When executed well, the right campaign can put even the tiniest business in front of the right buyers at exactly the right time. Now small businesses can compete directly with large firms, so long as they offer a quality product at a fair price.
How do small business owners lay the groundwork for an effective digital marketing strategy?
Start with the digital marketing basics
The DIY instinct is at the core of most small business owners, and when it comes to digital marketing, many of the basics can be handled in-house. With that in mind, here are the first four things you should do to get your digital marketing operation off the ground.
READ MORE >>
Online Marketing | Small Business Growth
10 Ways to Accelerate Your Online Marketing and Small Business Growth
Improve Quality, Productivity and Morale with Process Standardization
If your team is left to guess or figure out on their own how to best complete your company’s mission, it can lead to a lot of subpar work and confused employees. But if you utilize process standardization, you can improve several aspects of your business.
Inform Your Content Strategy Using SEO Insights
Content marketing may very well already be a part of your growth strategy. But if you want your content to be as effective as possible, you need informed insights.
Blog Less and Spend More on Technology to Improve SEO
Blogging has been considered a cornerstone of SEO for years. But it doesn’t have to be the only thing you focus on. To accelerate your traffic and online growth, Neil Patel suggests spending more on technology rather than focusing so much on blogging.
Include Influencer Marketing in Your Online Strategy
When you post content online, you’re only reaching your existing audience. But anyone beyond this group can be difficult to target — until now! Consider adding influencer marketing to your strategy as a way to increase your reach.
READ MORE >>
Improve Quality, Productivity and Morale with Process Standardization
If your team is left to guess or figure out on their own how to best complete your company’s mission, it can lead to a lot of subpar work and confused employees. But if you utilize process standardization, you can improve several aspects of your business.
Inform Your Content Strategy Using SEO Insights
Content marketing may very well already be a part of your growth strategy. But if you want your content to be as effective as possible, you need informed insights.
Blog Less and Spend More on Technology to Improve SEO
Blogging has been considered a cornerstone of SEO for years. But it doesn’t have to be the only thing you focus on. To accelerate your traffic and online growth, Neil Patel suggests spending more on technology rather than focusing so much on blogging.
Include Influencer Marketing in Your Online Strategy
READ MORE >>
Social Media Marketing | Tips and Trends
How To Make The Most Of Social Media Marketing
Social media helps grow your business because it's a super efficient way to bring potential customers in at the top of your marketing funnel, and it's also a great way to keep them engaged, and keep your brand top of mind.
You don’t need to maintain a social presence on every platform. Choose the ones that speak to and represent your brand the best. If you make beautiful handcrafted jewelry for example, Instagram is a great place to engage and interact with your followers and customers. If you’re a law firm, your brand will probably play best on Linkedin. Take the time to understand who you'll find on each platform and what kinds of topics play well.
Post early, post often, and keep posting. The algorithms of most social media platforms really favor accounts that are posting regularly, and your content is most likely to be seen in followers' feeds when you do so.
READ MORE >>
Social media helps grow your business because it's a super efficient way to bring potential customers in at the top of your marketing funnel, and it's also a great way to keep them engaged, and keep your brand top of mind.
You don’t need to maintain a social presence on every platform. Choose the ones that speak to and represent your brand the best. If you make beautiful handcrafted jewelry for example, Instagram is a great place to engage and interact with your followers and customers. If you’re a law firm, your brand will probably play best on Linkedin. Take the time to understand who you'll find on each platform and what kinds of topics play well.
Post early, post often, and keep posting. The algorithms of most social media platforms really favor accounts that are posting regularly, and your content is most likely to be seen in followers' feeds when you do so.
READ MORE >>
Marketing: People-Based
Everything You Need to Know about People-Based Marketing
Americans see anywhere from 4,000 - 10,000 ads per day. It sounds like a lot when you add it up, but when you start to think of all the places you see ads, it makes sense. Our lives are saturated with people vying for our attention. While not all ads are created equal, some can be helpful. Whether you're a B2B tech leader, an executive, or a travel blogger, we are all consumers of products in our off time. We may not enjoy being bombarded by ads, but most of us appreciate getting connected with products and services we need.
Similar to a journalist receiving an irrelevant pitch, today's consumer snubs their nose at a poorly placed ad. They have come to expect that if they leave something in their cart, that's ok because that website will be sure to send them an email or place that item in your Facebook feed. Similarly, consumers have begun to embrace alternative forms of communication, like sponsored content, native ads, and creative social media campaigns. All of these point to marketing trends favoring personalization and better targeting.
So what's next in the evolution of marketing? It's personalization on steroids: People-Based Marketing.
What is People-Based Marketing?
While consumer-driven content isn't new, people-based marketing is a new wave in the industry, pushing marketers to use personalized data resulting from recent developments in big data and analytics. According to BounceX, PBM is a strategic approach to marketing in which marketers target individual people, rather than groups, with relevant messaging across different channels and touchpoints. An optimized PBM strategy leverages both consumer identification for accuracy and automation for scale.
Shifting the focus from cookies to people, marketers of the future realize they have all the data at their fingertips. The good ones just know what to do with it.
READ MORE >>
Americans see anywhere from 4,000 - 10,000 ads per day. It sounds like a lot when you add it up, but when you start to think of all the places you see ads, it makes sense. Our lives are saturated with people vying for our attention. While not all ads are created equal, some can be helpful. Whether you're a B2B tech leader, an executive, or a travel blogger, we are all consumers of products in our off time. We may not enjoy being bombarded by ads, but most of us appreciate getting connected with products and services we need.
Similar to a journalist receiving an irrelevant pitch, today's consumer snubs their nose at a poorly placed ad. They have come to expect that if they leave something in their cart, that's ok because that website will be sure to send them an email or place that item in your Facebook feed. Similarly, consumers have begun to embrace alternative forms of communication, like sponsored content, native ads, and creative social media campaigns. All of these point to marketing trends favoring personalization and better targeting.
So what's next in the evolution of marketing? It's personalization on steroids: People-Based Marketing.
What is People-Based Marketing?
While consumer-driven content isn't new, people-based marketing is a new wave in the industry, pushing marketers to use personalized data resulting from recent developments in big data and analytics. According to BounceX, PBM is a strategic approach to marketing in which marketers target individual people, rather than groups, with relevant messaging across different channels and touchpoints. An optimized PBM strategy leverages both consumer identification for accuracy and automation for scale.
Shifting the focus from cookies to people, marketers of the future realize they have all the data at their fingertips. The good ones just know what to do with it.
READ MORE >>
Voice Search | IoT | Marketing
Is Voice Set To Be The Next Big Thing In Marketing?
Voice-first technology is changing how consumers and businesses search for things they need. It's become more common to use the technology with mobile devices. Plus, with the advent of more virtual assistants like Alexa/Echo as well as Google and Apple's voice-enabled Internet of Things (IoT) devices, more marketers are realizing why they need to consider how they might use this technology in their marketing and advertising efforts.
Voice Assisted Searches On the Rise
Let's start with some statistics to illustrate how voice is changing consumer behavior. According to a recent Bright Local survey, 58% of consumers surveyed have used voice search to find local business information during the last 12 months. Consumers also want to be able to use voice search to do certain things. These include making reservations, getting prices on products and services, and confirming if a business has a particular item in stock.
According to statistics collected by Search Engine People, 20% of mobile searches on Google are done using voice. Other statistics find that half of U.S. smartphone users put voice assistants to work on a weekly basis. Also, 60.5 million people in the U.S. are already using digital assistants like Alexa to conduct searches and place orders. And, 87% of B2C marketers surveyed think virtual assistants and chat robots will play an integral role in consumer interaction by 2021.
READ MORE >>
Voice-first technology is changing how consumers and businesses search for things they need. It's become more common to use the technology with mobile devices. Plus, with the advent of more virtual assistants like Alexa/Echo as well as Google and Apple's voice-enabled Internet of Things (IoT) devices, more marketers are realizing why they need to consider how they might use this technology in their marketing and advertising efforts.
Voice Assisted Searches On the Rise
Let's start with some statistics to illustrate how voice is changing consumer behavior. According to a recent Bright Local survey, 58% of consumers surveyed have used voice search to find local business information during the last 12 months. Consumers also want to be able to use voice search to do certain things. These include making reservations, getting prices on products and services, and confirming if a business has a particular item in stock.
According to statistics collected by Search Engine People, 20% of mobile searches on Google are done using voice. Other statistics find that half of U.S. smartphone users put voice assistants to work on a weekly basis. Also, 60.5 million people in the U.S. are already using digital assistants like Alexa to conduct searches and place orders. And, 87% of B2C marketers surveyed think virtual assistants and chat robots will play an integral role in consumer interaction by 2021.
READ MORE >>
SEO - WordPress Plug-ins
4 WordPress plug-ins for SEO
The whole purpose of a content and social media strategy is to bring attention to your website. You can’t do that if you aren’t applying a solid SEO strategy. Guy Sheetrit, SEO expert and CEO at Over the Top SEO, recommends these Wordpress plugins to make that task easier—and the outcome more successful:
All in One SEO Pack. Makes it super simple to optimize your Wordpress site, even if you are a beginner to SEO. It provides support for Google Analytics, creates advanced canonical URLs to improve SEO value, and automatically generates metatags. It also sends notifications to search engines whenever you change your site.
Yoast SEO. Yoast is similar to All in One SEO pack, making optimization a cinch. It automatically generates title and meta descriptions and provides internal linking suggestions. Plus, you can optimize your webpages with keywords and synonyms. Another huge benefit: The bulk editor allows you to make large-scale edits to your site.
READ MORE >>
The whole purpose of a content and social media strategy is to bring attention to your website. You can’t do that if you aren’t applying a solid SEO strategy. Guy Sheetrit, SEO expert and CEO at Over the Top SEO, recommends these Wordpress plugins to make that task easier—and the outcome more successful:
All in One SEO Pack. Makes it super simple to optimize your Wordpress site, even if you are a beginner to SEO. It provides support for Google Analytics, creates advanced canonical URLs to improve SEO value, and automatically generates metatags. It also sends notifications to search engines whenever you change your site.
Yoast SEO. Yoast is similar to All in One SEO pack, making optimization a cinch. It automatically generates title and meta descriptions and provides internal linking suggestions. Plus, you can optimize your webpages with keywords and synonyms. Another huge benefit: The bulk editor allows you to make large-scale edits to your site.
READ MORE >>
SEO For Website | Website Marketing | Optimization Tips
How to Build a Strong SEO Foundation for a new Website
Having a search engine optimized site could be the difference between getting the traffic you want or remaining invisible. That means new websites need to build a strong SEO foundation from day one.
READ MORE >>
Having a search engine optimized site could be the difference between getting the traffic you want or remaining invisible. That means new websites need to build a strong SEO foundation from day one.
READ MORE >>
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