Why Marketing Strategies Need to Use Big Data
Every data scientists and marketer will acknowledge that their industry is increasingly volatile. An influx of new trends, mixed with previously unseen customer behaviour (both actions and reactions), is the reason why every company should focus on forging a better and more efficient plan.
Using big data as a starting point of one’s strategy will allow having a better view of existing options. By compiling data about ones modus operandi, as well as customer reactions, it becomes evident what works and what does not.
Knowing what doesn’t function will make every planning period much easier, as the probability of error decreases.
