How To Make The Most Of Social Media Marketing
Social media helps grow your business because it's a super efficient way to bring potential customers in at the top of your marketing funnel, and it's also a great way to keep them engaged, and keep your brand top of mind.
You don’t need to maintain a social presence on every platform. Choose the ones that speak to and represent your brand the best. If you make beautiful handcrafted jewelry for example, Instagram is a great place to engage and interact with your followers and customers. If you’re a law firm, your brand will probably play best on Linkedin. Take the time to understand who you'll find on each platform and what kinds of topics play well.
Post early, post often, and keep posting. The algorithms of most social media platforms really favor accounts that are posting regularly, and your content is most likely to be seen in followers' feeds when you do so.
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