The Value Of SEO And SEM For Small Businesses
Finding online success for a small business involves a comprehensive and methodical marketing strategy that uniquely combines search engine optimization and search engine marketing. I have found that incorporating both SEO and SEM can provide substantial digital growth and success for small businesses in any industry.
SEO Versus SEM
The value of SEO and SEM is most often questioned in terms of comparison. In reality, they should be considered in combination. When used cohesively, brands can create integrated digital campaigns that produce results. However, in order to accurately measure the value of combined strategies, we first must understand their individual values and significance.
SEO
SEO is a complex system of digital techniques, strategies and practices designed to increase the quantity and quality of online traffic to your website through organic search engine results. With quality SEO, small business owners are able to generate traffic from their target audience through the customer's own searches.
