SEO for Rich Results: How to Find & Fix Structured Data Errors
Using structured data on your website is an essential part of SEO.
At its most basic, structured data helps engines understand your content better (a must as semantic web technologies continue to evolve).
Structured data is also your ticket to scoring rich results features in SERPs.
Structured data checks should be a regular part of your SEO routine. This article will teach you how.
1. Use a Structured Data Testing Tool to Find Errors
Structured data tools help ensure that search engines understand your marked-up content. They’re also a great way to double check your pages for valid markup and find errors that are easy to fix.
