You don’t need to be an expert marketer to optimize your website and blog posts for search engines. Anyone can quickly learn to take care of website SEO and research for keywords, as long as you have the right tools in your SEO toolkit.
Below are some of the best tools you can use to optimize your blog posts for SEO, analyze your competition, find low-competition keywords, link building, and much more.
If you’re new to search engine optimization, these are the tools that you must have on your side. The best part is they are free to use. Pick your tools and get started on building continuous organic traffic to your website.
1. Yoast SEO
Optimizing a website for search engines requires covering a lot of areas, like writing meta descriptions, inserting the keywords, creating XML sitemaps, and more. Yoast SEO is a free WordPress plugin that makes all these tasks simple.
Using the plugin, you can easily optimize the pages and blog posts for keywords, write meta descriptions, and even improve the readability of your blog posts.
How to use it
After installing Yoast SEO, it will automatically scan your blog posts and give you suggestions on how to optimize them with keywords, how many times you should mention your keywords, and how to enhance readability.
Yoast will also generate an XML sitemap and integrate with Google Search Console for easily managing your site.
2. UberSuggest
How do you find the right keywords to optimize your blog posts? This is a dilemma most bloggers and marketers come across. Sure, you can use Google Keyword Planner to find keywords but it only offers very limited information.
Meet UberSuggest. This tool will help you find the best keywords to rank higher on Google without having to deal with too much competition. UberSuggest will even allow you to search for keywords in Google Search for the web, YouTube, shopping, and images as well.
How to use it
All you have to do is simply enter a keyword or a search phrase into UberSuggest and it will give you a detailed analysis of the keyword instantly.
In addition to finding out the monthly search volume for specific keywords and the difficulty of ranking, the tool will also provide you with a list of keyword suggestions, which will help you find more keywords related to your search.
