Focus groups are the solution to improving marketing results
One of the main reasons why many new products fail is because marketers fall prey to the concept of “one-size-fits-all.” It simply doesn’t work in marketing. 65 to 75 percent of new products have failed to generate the anticipated revenue or profit due to a one-size-fits-all approach.
If you want to improve your marketing results, customer segmentation is the solution. Segmentation plays a vital role in marketing. Each customer is different, with individual needs and preferences, so you need to treat them differently. This is fact that remains regardless of the industry you are in.
So rather than approaching all of your customers in the same way, it’s always better to put them in separate groups. You can group them based on their behavior, psychographics, demographics, or geographical information.
This will help you create a more personalized messaging for your customers that connects better and drives greater revenue.
