Saturday, August 18, 2018
Saturday, July 14, 2018
Why Your Business Needs a Website
4 Reasons to Have a Website For Your Business
Marketing Tool
A business website acts as your marketing tool 24x7. Your website is available to the public at all times, at their convenience. As a business owner, whether you are awake or sleeping, available or travelling, you will always have your business website where people can come and learn more about your business.
Selling and pitching to the right people at the right time is a difficult task. Having a website also makes it easier to launch products, put out announcements, and other marketing activities. Your business also enables your customer to stay connected with your brand at all times, including non-working hours. Unlike offline stores, your website does not have opening and closing hours.
Make your Business Discoverable
More than 2.4 billion people use the Internet and approximately 90% of people contact companies online before making a purchase. If your business does not have a website, there are high chances that you are losing out on opportunities that can help grow your business.
Having a website makes you more discoverable on the Internet. If your website is well-optimized and search engine friendly, your target audience is bound to discover you. If you have a website, not only will people find you, but will also learn more about your business and make an informed purchase decision. It also means a better ROI for your business thus more profit and growth.
Saturday, June 23, 2018
Marketing Strategies | Big Data
Why Marketing Strategies Need to Use Big Data
Every data scientists and marketer will acknowledge that their industry is increasingly volatile. An influx of new trends, mixed with previously unseen customer behaviour (both actions and reactions), is the reason why every company should focus on forging a better and more efficient plan.
Using big data as a starting point of one’s strategy will allow having a better view of existing options. By compiling data about ones modus operandi, as well as customer reactions, it becomes evident what works and what does not.
Knowing what doesn’t function will make every planning period much easier, as the probability of error decreases.
SEO: AI, Artificial Intelligence, Automation
Supercharging your SEO with AI: Insights, automation and personalization
Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I would share some of the insights with Search Engine Land readers.
Google made global headlines with the demonstration of its new Duplex at this year’s I/O developers conference. This artificial intelligence (AI) system can “converse” in natural language with people to schedule an appointment at a hair salon or book a table at a restaurant, for example.
To pass the Turing Test, AI must behave in a manner indistinguishable from that of a human. To many, Google Duplex has proven that it can pass this test, but in truth, we are only seeing the beginnings of its future potential.
Content Marketing | SEO Strategy
Why Content Marketing Is a Fool-Proof SEO Strategy Today
The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor.
In fact, SEO now requires human touch, as well as more financial and creative resources than ever before.
Fortunately, SEO experts can take advantage of many different tools that are created precisely with these new requirements in mind. One of them is a content marketing platform called marketin9 that helps marketers publish sponsored articles on websites.
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