How to use SEO data in your social media strategy
Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big mistake! Here’s why.
I’ll start by stating that social media and SEO are heavily tied to each other. SEO data can help improve your social efforts, and social media can help with the search rankings.
In fact, SEO data provides a bunch of information about your visibility and target audience: who they are, how they search for things, what keywords they’re using and what sites they’re surfing, not to mention the good old profiling data found in Google Analytics, SimilarWeb and SE Ranking.
Let’s dig in deeper.
Keywords
As a growing brand and business investing a lot into social media appearance, you need to know what people are saying about your company or products. To find that out, you can use different monitoring tools such as Mention or Google Alerts. However, to set the alerts correctly, you need to understand which search terms are being used.
This is where SEO gets into the game. It’s important to determine the most frequent search queries related to your niche. This data helps interpret the social community’s most urgent concerns.
Often, the best insights come from discussions about your niche overall, but not a specific product. In other words, you need to search for the keywords you want to target in organic and paid search and use them to track social media awareness.
