How to Build a Social Media Marketing Plan for Your Brand
With billions of active users on social media, it’s still one of the best ways to reach a global audience and grow a loyal following in the process. Years ago, social media was much easier, as there were just a handful of networks to choose from — with Facebook, Twitter, and LinkedIn being the most popular ones. Now that mobile usage is on the rise and social networks like Snapchat, Instagram and Pinterest are gaining ground, it’s important to have a social media marketing plan in place to make sure you have all of your bases covered.
For most brands and businesses, their social media efforts start in the form of content creation. This is usually done through their website or blog, then adding social sharing buttons and making sure each new piece of content is then being shared to their social profile pages. While this is a viable solution, it’s still only scratching the surface.
To help with this process, today we are going to look at some of the most effective ways to start using social media marketing to not only send traffic back to your site but to also potentially go viral with your content. Implement these methods into your content creation and promotion efforts today, to see continue social media success tomorrow.
