Seven Simple Strategies to Improve Your On-Site SEO
Effectively improving your on-site SEO represents one of the highest-ROI activities you can perform for your business. Driving thousands of visitors to your site each month on autopilot is a great way to build up a passive income stream. All business owners dream of this, but many of them fail to implement the correct strategies to do so. From internal linking to keyword research and visual content, this article will guide you through seven simple but effective SEO strategies that provide great bang for your buck.
Develop an internal linking strategy
SEO very much follows the 80/20 rule in the sense that 80% (or more) of your website traffic will find your site through 20% of your total posts. When you have one of these posts that the search engines seem to love, utilize this to your advantage through internal linking. A high ranking on a competitive search term means that Google sees your content as a high authority within your niche. Including internal links to your lesser performing content is an excellent way to increase your site traffic.
Internal linking is very powerful yet is often overlooked by most in the digital marketing community. Think about it like this. If you don't think highly enough of your own content to link to it, how do you expect Google to find it? Especially with a high performing post, you should now have a consistent stream of visitors each month. By linking to other posts on your site, you can send these engaged visitors to more of your content, decreasing your bounce rate in the process.
Use a keyword research tool
Writing engaging long-form content is a time-consuming process. Before you start, it's important to do some research and find exactly what potential customers in your niche are searching for. If you're on a budget, a solid free way to do this is with the Keyword Planner on Google adwords. This will provide a strong insight as to the monthly searches and competition for certain keywords that you're looking to target.
A good keyword research tool will even uncover related keywords that may be even easier to rank for. Combine this with the excellent free Google Trends tool and you'll gain a historical look at different keywords over time, effectively gauging them to see if they're worth pursuing. An alternative to this outsourcing this keyword research to a specialist SEO services provider with the knowledge and experience to get you even better results.
