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Thursday, December 27, 2018
Video Marketing Strategy - 2019
Top 3 Tips to Get Your Video Marketing Strategy Ready for 2019
If you own a smartphone, you have been consuming video content in almost every single task you do on your phone during your waking hours. For example, a quick scroll of your Instagram feed will give you a tour of Insta stories, popular videos from influencers you follow on IGTV, carousel ads from brands in your feed, and instream video ads as well. Video has seeped into all avenues possible!
In fact, in our mobile-first world, research has shown that the internet is set to catch up to television in 2019 in terms of hours of video watched. According to a study, people will be spending 2.6 hours a day online, and 2.7 hours a day watching the tube in 2019. The study also reports that an average person will spend 45 minutes of her time on the internet watching mobile videos in 2019. As a marketer, you wouldn’t want to miss out on that low-hanging fruit.
On-Site SEO | Tips and Strategy
Seven Simple Strategies to Improve Your On-Site SEO
Effectively improving your on-site SEO represents one of the highest-ROI activities you can perform for your business. Driving thousands of visitors to your site each month on autopilot is a great way to build up a passive income stream. All business owners dream of this, but many of them fail to implement the correct strategies to do so. From internal linking to keyword research and visual content, this article will guide you through seven simple but effective SEO strategies that provide great bang for your buck.
Develop an internal linking strategy
SEO very much follows the 80/20 rule in the sense that 80% (or more) of your website traffic will find your site through 20% of your total posts. When you have one of these posts that the search engines seem to love, utilize this to your advantage through internal linking. A high ranking on a competitive search term means that Google sees your content as a high authority within your niche. Including internal links to your lesser performing content is an excellent way to increase your site traffic.
Internal linking is very powerful yet is often overlooked by most in the digital marketing community. Think about it like this. If you don't think highly enough of your own content to link to it, how do you expect Google to find it? Especially with a high performing post, you should now have a consistent stream of visitors each month. By linking to other posts on your site, you can send these engaged visitors to more of your content, decreasing your bounce rate in the process.
Use a keyword research tool
Writing engaging long-form content is a time-consuming process. Before you start, it's important to do some research and find exactly what potential customers in your niche are searching for. If you're on a budget, a solid free way to do this is with the Keyword Planner on Google adwords. This will provide a strong insight as to the monthly searches and competition for certain keywords that you're looking to target.
A good keyword research tool will even uncover related keywords that may be even easier to rank for. Combine this with the excellent free Google Trends tool and you'll gain a historical look at different keywords over time, effectively gauging them to see if they're worth pursuing. An alternative to this outsourcing this keyword research to a specialist SEO services provider with the knowledge and experience to get you even better results.
Thursday, November 22, 2018
Saturday, November 10, 2018
Voice Search Optimization Tips | Marketing Strategy
Six Essential Tips For Voice Search Optimization
Here are six voice search optimization tips to set you up for marketing success in the years to come.
1. Understand the language.
There’s a difference in how people formulate voice searches versus how they construct text-based search queries. When you’re typing something into a search engine, you’re likely stringing keywords together and most sites are optimized for that type of search. Think “Italian food San Diego.”
But when you’re talking to a human-sounding machine, like Alexa or Siri, you’re likely to address it the way you would a human being -- in complete sentences. For example, you might ask your device, “Where can I find the best spaghetti alla puttanesca near me?”
This means Italian restaurants (and every other sort of business out there) need to optimize their content for this new type of search by including more long-tail keywords and complete sentences that answer specific questions.
2. Be conversational.
Piggybacking on the use of complete sentences is the growing importance of conversational language. The user asking their voice device a question is likely using a fairly conversational tone, and your site needs to respond in a similar fashion.
In fact, Google tells its raters to evaluate voice search results by how well the spoken response answers a user’s query, as well as how it sounds. And believe me, you don’t want your content to sound like a machine wrote it! There are other factors involved in the rating, including grammatical correctness and length, but these are the two biggest ones you need to keep in mind when optimizing your website for voice search.
3. Optimize content for answering questions.
What’s your No. 1 reason for using the internet -- aside from looking up memes and cute cat videos? Most of the time, you’re probably searching for information. As stated above, those using voice search are more likely to use some form of long-tail keyword phrase or question.
To capitalize on this growing trend, you’ll need to collect as many questions about your industry as possible, then do your best to answer those questions across all your marketing channels. The more voice-optimized content you have on those channels, the more likely they are to get picked up by search engines and fed through voice search devices.
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