Why you should start using email marketing and SEO in 2018
SEO and business are like two different things with the same goal: success. You can never separate SEO from business in order to succeed. Now that people in the business world know how important the use of SEO services for their business, more and more strategies are formed to build good content marketing and SEO campaigns.
Just like SEO and business, the main key of having a successful business lies in content marketing and SEO campaigns; moreover, in order to make a business grow or stay successful, you should always have the future in mind; in this case, 2018.
Reasons why you should start using email marketing for your content marketing and SEO campaigns in 2018
With high quality content marketing and SEO campaigns, you can optimise more keywords, create better web pages that can rank high in search results, generate more backlinks, as well as attract more visitors to your website. However, there is another way to help you with content marketing strategies and SEO campaigns that is considered as easy and effective if used properly; the email marketing. Yes, you might subscribe to your favourite online shop for a 50% discount, right? Well, at least some of us do.
Maybe some of us are annoyed by the way they attract us by their emails and that makes us wonder if it is alright to use email marketing for our business. The answer is, yes, it is alright to do so, especially now with the constantly changing future trends! Why? This article will help you get a better understanding of how email marketing can support your content marketing and SEO campaigns in 2018.
What is email marketing?
Email marketing is basically a method of sending direct messages to customers or potential customers that include promotions of products or services, or a way to maintain relationship with them electronically. If you ever got your email listed on a website you might be interested in, you might find their emails in your inbox.
Depending on how they deliver the message, it can be annoying sometimes when it has become spammy, right? Take a note of this, and use that as a reference, so that you will avoid the same mistakes in the future. However, if you use the right ways of email marketing, you will find that very useful for your business. So, what are the advantages of using email marketing?
Cost efficiency
With email marketing, you can promote or advertise your brand for inexpensive cost, or even for free! You can reach to a wider target audience with higher chance of ROI than any expensive marketing strategy with nothing much to lose in case something goes wrong.
Easy content promotion
Sending emails to your subscribers can help you promote and highlight some of your best as well as your most recent products easily, so that they will be notified shortly after your products are released. Aside from that, if you write a new article, but haven’t gotten any traffic yet, you can use email marketing to notify your subscribers about your newest article and encourage them to read it. This will generate more traffic to your blog/website.
More backlinks
With attention-grabbing email marketing, people will get excited to see what is in store for them to see. That’s why if your email, article, or website content can provide unique and informative explanations at the same time, this can boost people’s attention to click and share, meaning, more and more backlinks in the future!
Reliable brand increases customers’ loyalty
Your steady emails can help improve your brand’s reputation and increase customers’ loyalty that will make them stay connected to your emails. Of course, that also depends on how you deliver your email marketing strategy. The right email marketing strategy will help you encourage your customers or your potential customers to invest more in your content and your future publications. Remember: your emails say a lot about your brand.
