Four Ways To Use Social Media To Your SEO Advantage
Think SEO and social aren’t related? Think again.
Good social media marketing leads consumers to a website; good SEO practices help consumers to find that website and to stay engaged with it.
Want your own results? Here are four ways to leverage social media for SEO:
1. Get the right followers.
Followers on social media are a lot like links in the SEO world. It’s not so much about the number as it is the quality. To get these followers, don't buy them. Consistently building your social media presence, encouraging users to follow your page for special discounts or VIP offers, and generally offering good content will result in an increased following.
We’ve seen firsthand how a large, good-quality social following can lead to increased website traffic and higher quality traffic with a greater ROI.
2. Use social media for external link-building.
To piggyback off the last point, the greater number of followers you have, the greater the potential for shares you have online as well. And the more shares on social media you have, the more opportunities people have to see your content and link to it.
