Attract More Customers With Inbound Marketing
The Art of Attracting Customers With Inbound Marketing Tactics
Your goal should be to convert your website visitors into sales and brand ambassadors. Inbound Marketing can help you accomplish just that through a well executed inbound program that gets you found by your target market.
There are many different ways to promote your business online and attract valuable leads and subscribers, which can make the process intimidating to many just starting out on a marketing plan. Added to the mix is the fact that both social media and the state of search are in a state of flux due to the latest technologies and consumer behavior.
To make it simple think of this as relationship marketing and Seth Godin’s idea of permission marketing — defined on Wikipedia as “a non-traditional marketing technique that sells goods and services when advance consent is given.”
Inbound marketing in a nutshell encompasses publishing to blogs, social networking, video, ect. in order to create more online visibility. It has also often been referred to as “Pull Marketing” because you are pulling people into your sphere of influence by being findable and available for communication.
Traditional marketing or outbound marketing is where brands focus on finding customers. Think of this method as intrusion marketing and Godin’s term, interruption marketing. This is also referred to as “Push Marketing” where the advertising or promotion is done through search and on social media.
As marketing trends continue to change there are three in particular that Neil Patel points out will be a dominant factor this year. These include:
- Guest blogging to attract organic inbound traffic to your own website.
- Publishing quality articles that are at least 2,500 words, and more focus on live chat instead of static signup forms.
- Readers are now looking for actionable details that explain to them how to exactly accomplish something. This is enhanced with graphics that provide the right steps for them as well as helpful videos that walk them through the process.
