How Augmented Reality Is Creating a New Target Market on Social Media
In discussing the latest and future technologies, virtual reality and augmented reality are often mentioned in the same breath. And oftentimes, they’re used interchangeably, despite all of the differences between them.
VR uses 360-degree video to move you from your current environment and into a new digital (virtual) world. On the other hand, AR transforms your current environment by adding digital information to your line of sight. VR replaces your reality, while AR enhances it.
Of the two techs, AR is expected to record more spending by 2022, and it seems to be catching on at a higher speed.
More brands (25 percent, compared with 21 percent) are showing interest in incorporating the technology, while others are already in the game. The most recent contribution is Apple’s new iOS 11 operating system and iPhone X announcement in September.
The new software brings AR to millions of iPhone and iPad customers around the world, affirming its expected growth in the near future.
What does this mean for social media and brands?
With 37 percent of the world’s population and 60 percent of Americans now active social media users, brands understand the need for social media presence. They rely on it to advertise products and services, as well as use it for daily interaction with consumers.
But as more brands use social media in the traditional form we are all accustomed to, the big giants are slowly incorporating AR to stay ahead.
And in the process, a completely new market is being created. Since people are always looking for fast and convenient processes—which has prompted the creation of custom devices, such as Modbook pen-enabled tablets—brands can use AR ads to bring the actual products to social media users.
This way, potential customers can try out different products before making a purchase—an act that will result in more informed decisions, loyal customers and increased sales.
How can brands leverage AR on social media?
