How Technological Evolution is Changing the Landscape of Internet Marketing
Businesses are constantly adapting to the fast-paced change in the way they operate, given the evolution of technology. With the power of progressive technologies like augmented reality (AR), artificial intelligence (AI), machine learning, Internet of Things (IoT), and of course with the insurmountable amount of data, marketers can do anything, from immersive targeting to desirable selling.
It was an amazing shift for me from only writing and publishing content to taking efforts towards marketing them online. Though it seemed like a radical turn around, I managed to scrupulously lay the path. It came as a shocker when, with no fiscal investment (we didn’t have Adwords or any other fancy marketing tool back then), and just dull websites, businesses were able to convince and convert their clients.
How? Thereafter, content led the conversion process.
Peek into the Future of Online Marketing
Online marketing is on the verge of imploding and giving rise to an entirely different business model. With the number of emerging technologies, the online marketing is making a quick shift from contextual marketing to immersive marketing. For instance, the inclusion of social media to our interaction stream has changed the way we stay connected with each other in our daily life, since everything is accessible from our phones.
Take a look at the new innovative technologies we will soon get exposed to. They certainly are going to take the burden off our shoulders by revolutionising the way the online marketing works right now.
