How SEO Impacts Your Bottom Line
For many marketers, SEO is one of the hardest tactics to grasp. First, there’s a lot of variables that go into developing an effective SEO strategy. Additionally, it can be difficult to provide insights into how your SEO efforts are truly making a positive impact for your business.
If you’re investing time, energy, and resources toward improving your search engine rankings on important key words, here are five metrics you can monitor to measure the effectiveness of your efforts toward your bottom line:
1. Organic Search Traffic
According to a recent study, organic search accounts for 64 percent of all website visits. Whether your current organic search traffic is higher or lower, it’s important to establish a baseline for measuring growth. As you invest in SEO, you should see the percentage of organic search traffic grow over time.
2. Bounce Rate
One of the most important factors in SEO effectiveness is your ability to capture the attention of people who visit your website. A high bounce rate hurts your SEO efforts, because it shows your content isn’t encouraging users to explore and learn more about your business. Tweaking your website (either the content or the user experience) to improve the bounce rate is a great way to improve SEO and impact your bottom line.
