How to Pick Your First SEO Keywords
One of the best ways to grow a business is through search engine optimization (SEO), the process of making changes to increase a website’s likelihood of being ranked for relevant searches within Google and other search engines.
Keywords are a critical component of the strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Accordingly, adjusting your keyword distribution gives you power to change your campaign over time.
To be successful, you need to start by picking the right keywords. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords?
